27th
July
2007
BlogHer live blogging - Technology of building blog traffic
posted in Blogging Rants |More “liveblogging” - Hello! Sitting in session right now about how to use technology to raise awareness of your site. You can find the whole presentation here, but if you’re like me, and have little attention span for PowerPoint, here are some of the highlights:
- Link out
- Leave comments on other blogs
- Participate at blog events
- Join social networking groups
- Contribute to the community
Optimizing your site:
- Fix your broken links - www.alexa.com
- How do people come to your blog? Engage in social bookmarking and understand your audience
- Tip- animated blog feed graphic- feedburner
- Press
Syndication:
- Personalize your Google page with feeds from all over the place (Google webmaster tools)
- Allows users to customize how they want to read your content
- Put special buttons on your site for sign up - myYahoo!, Google, MyMSN
- Feedburner is an easy way to create your feed: www.feedburner.com
- Make sure your code has “auto discovery” in it - a place for the engine to find your feed
Search Engine Optimization:
- If you write useful, relevant information, that’s what the search engines want
- Discovery- search engines have to know your site exists
- Crawlability - text is better than images for search
- Relevance - make sure it’s easy to figure out what your site is about
- Building your site- do some thinking about what your site is about
- Research search phrases - yahoo and Google - it’s the words that count
- Title tag is very important
- Watch your domain name
- Cross posting- search engine usually just wants to show one version of the page so have a link back to your own site
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